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Lenora Dame Case Study - by Pivyt LLC

Lenora Dame is a jewelry brand known for distinctive handcrafted necklaces, earrings, and bracelets with a playful, artistic identity.
296ordersin April (vs. 50–55 monthly average)
~7xprojected order
volumefor full month performance
2.15%conversion rateup from 0.35%
6xmore sales volumemonth-over-month performance increase
+300%revenue growth
compared to previous months

What was done:

Pivyt fixed foundational conversion friction, then launched a paid media and funnel strategy that paired storytelling creatives with scalable catalog ads to turn a cold Shopify account into a profitable acquisition channel.

Industry:

E-commerce / Jewelry

The Challenge

Lenora Dame came in as a completely cold Shopify account with no prior advertising history and no existing performance data to guide paid decisions. Before scaling, the business also had friction points in the purchase journey, especially within checkout, which limited the likelihood of turning traffic into revenue. The challenge was to fix the foundation first, then launch campaigns that could generate both demand and reliable sales from a cold start.

Case study image

Strategy
& Execution

Checkout
and Funnel Optimization

Before launch, Pivyt identified and addressed key friction points in the purchase journey, focusing on the foundational issues that could suppress conversion performance.

Storytelling Creatives + Catalog Ads

Pivyt combined emotion-driven ad creatives and strong hooks like "Jewelry Made to Be Remembered" with Advantage+ catalog ads that dynamically matched products to the right shoppers at scale.

Results &
Performance

6x

more sales volume

month-over-month performance increase

2.15%

conversion rate

up from 0.35%

296

orders

in April (vs. 50–55 monthly average)

~7x

projected order volume

for full month performance

+300%

revenue growth

compared to previous months

Lenora Dame evolved from an early-stage test into a scalable acquisition system, with strong conversion improvements and consistent revenue growth. Results reflect April performance compared to the December–February monthly average baseline.

Case study

What makes
Lenora Dame stand out:

1

Lenora Dame stands out for jewelry that feels artistic, memorable, and highly individual.

2

The brand's handcrafted aesthetic gives it strong visual storytelling potential in paid media.

3

Its products combine personality and design detail in a way that naturally supports high-engagement creative.

Key Takeaways

Cold accounts can scale faster when the funnel foundation is fixed before paid traffic is pushed aggressively.

Conversion friction should be addressed before budget increases
Creative storytelling matters as much as technical ad setup
Catalog ads work best when paired with strong brand-led messaging
Early validation metrics can create a strong base for scaling

Conclusion

The partnership between Pivyt and Lenora Dame transformed a cold e-commerce account into a structured, scalable paid acquisition system built for growth.

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